Sales in the Japan faith-based tourism market size is anticipated to exceed US$ 447 Mn in 2022. Sales are anticipated to grow over the assessment period at a CAGR of 10.5%, according to the report. Japan accounts for between 2 and 5 percent of the global market for faith-based travel.

Modern culture views spirituality as an individualistic "journey of self-discovery and introspection" that combines various elements. This social context has influenced visitor motivation and behaviour, as well as the management and promotion of holy sites in tourism.

More tourists are travelling to both popular and less well-known parts of Japan. This has increased curiosity about many facets of Japanese tradition, culture, and society.

Every year, Japan hosts a number of festivals and matsuri that are open to everyone. Traditional Japanese ceremonies known as matsuri involve the movement of floats, or mikoshi, between temples and shrines. With their vibrant atmosphere and fantastic street food activities for everyone, they are frequently held during the summer and attract hundreds of thousands or millions of tourists.

Japan has an estimated 80,000 temples and shrines of all sizes, some of which are over 1,000 years old. Buddhist temples and zen gardens are extraordinarily lovely, and entering them allows you to truly appreciate how serene and mystical these places are.

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The most well-known Shinto shrines are Inari Temples, also called "o-inari-san" in Japanese. There are thousands of them all over the place. One of the most well-known Inari shrines is Fushimi Inari in Kyoto, which honours Inari, the Shinto god of rice. The tens of thousands of vermilion Torii gates there are well-known. which is drawing travellers from all over.

In addition, halal tourism is growing in Japan. A Muslim-friendly tourism strategy and halal tourism are priorities for the Japanese government. The phenomenon of the growing Muslim population in the world is what gives this gravity.

"The presence of various tour providers in Japan that offer experience-based packaged tours, along with rising investments in travel-based start-ups to incorporate digitization in the tourism sector will fuel the growth in the market over the assessment period," says an FMI analyst.

Key Takeaways:

• The international visitor's segment is expected to account for 45% of the total market share.
• By booking method, the online booking segment is expected to remain lucrative through 2032.
• In terms of age group, demand in the 46-55 age group segment will increase until 2032.
• Domestic tourism segment will remain attractive during the forecast period.

Competition Landscape

Japan Travel KK, Japan Private Tour Co., Ltd., Across No.1 Travel Shinjuku, EXO Travel Japan, A touch of Japan, City Travel & Tour Co. Ltd, The Japan Travel Compan, Deeper Japan, Saiyu Travel, Rakuten Travel Experience, Japan Holiday, Hitotoki, Hokkaido Treasure Island Travel, The Hidden Japan, Green Tomato Co., Ltd, Travel Pal Co., Ltd., The Art of Travel, I Love Japan Tours Co. Ltd., and Ayabex, etc. among others are some of the leading companies operating in the Japan faith-based tourism market.

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Japan Faith-Based Tourism Market by Category

By Tourism Type: Japan Faith-Based Tourism Market is segmented as:

• Day Trips & Local Gateways
• Museums
• Pilgrimages
• Religious and Heritage Tours
• Others

By Booking Channel: Japan Faith-Based Tourism Market is segmented as:

• Phone Booking
• Online Booking
• In Person Booking

By Tourist Type: Japan Faith-Based Tourism Market is segmented as:

• Domestic
• International

By Age Group: Japan Faith-Based Tourism Market is segmented as:

• 15-25 Years
• 26-35 Years
• 36-45 Years
• 46-55 Years
• 66-75 Years

By Consumer Orientation, Japan Faith-Based Tourism Market is segmented as:

• Men
• Women
• Children

By Tour Type, Japan Faith-Based Tourism Market is segmented as:

• Independent Travellers
• Tour Groups
• Package Travellers

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