Brand Story
28 Jun 2022, 09:43 GMT+10
It's official! According to a new Guinness World Record, Tom's Donuts Original, the iconic beloved 53-year-old donut shop in Angola, Indiana has made and sold 8,558 donuts in 8 hours-more than any other donut shop in history. It is now affectionately referred to as "The Donut Capital of the World."
Todd Saylor, the owner of Toms Donuts and the author of the books the brand and the attitudinal disorder Wired Differently, marketed his little business to a budding household name and now is known officially as the The Donut Capital of the World. "We believed it , We proclaimed it , then we went and did it" says Saylor. "It's more than a donut around here-it's our joy, our place, our generational tradition-our source of unique pride that nowhere else in the world can be matched or recreated. It's so very special here."
Saylor built his business on a simple idea: that everyone loves donuts. He didn't want to just sell donuts; he wanted to create an traditional experience.
Saylor is also a passionate speaker and teacher, who has given presentations in many cities across the nation about being 'wired differently' and achieving massive gains by being true to oneself and living with a clear sense of purpose.
Tom's Donuts shattered the Guinness World Record for most donuts sold in a day, selling 8,558 donuts at one location in Northwestern Indiana on Saturday May 28th 2022. In order to ensure their accuracy, Mike Marcotte from the Guinness World Records was on hand to count each and every donut sold by Tom's Donuts team.
'We're so excited about being able to offer our customers not only amazing donuts but also an experience they'll never forget,' said Shane Saylor partner and brother of Todd Saylor.
With the help of 50 employees and thousands of visitors from around the country, Saylor led a campaign to make Angola Lake James the Donut Capital of the World.
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